Meet Mitch – Launch Party!!!

Mitch Launch party at Paul Mitchell the School Atlanta – September 6th from 9:30 to 11:00!


Casselberry, Florida- August 30, 2011– Style isn’t born. It’s groomed. And every guy needs a wingman to make him look good. Meet MITCH™, the new men’s professional hair care line from Paul Mitchell®, offering a fresh, fail-proof collection of seven products that can handle any style situation. Created just for men, MITCH is modern manpower that makes great grooming easy.

“For over two decades, Paul Mitchell has remained the #1 salon brand purchased by men,” says John Paul DeJoria, Co-founder and CEO of John Paul Mitchell Systems®. “With the changing styles and needs of today’s young male, we saw an opportunity to take men’s grooming to the next level.”

According to Marketwire, “89% of men say good grooming is essential to success in the business world.” With male consumers spending $61.3 billion on grooming annually, Paul Mitchell created this men’s line to offer them a totally fresh and modern product option, versus just offering another “for men” line. MITCH is all about what men require now─high-performance, highly concentrated products.

“MITCH delivers a straight-forward, simple and easy to use solution for both the professional stylist and male consumers,” says men’s celebrity stylist Diana Schmidtke, whose client list includes Ashton Kutcher, John Hamm, George Clooney and Taylor Lautner.

MITCH Collection:

Double Hitter™

Sulfate Free 2-in-1 Shampoo & Conditioner

• Washes and conditions in one step

• Hearty lather rinses clean with a fresh scent

• Leaves hair full and healthy-looking



Strong Hold/Matte Finish Texturizer

• Pliable putty styler with powerful hold

• Gritty, modern texture and a matte finish

• Bulks up fine or thin hair


Clean Cut™

Medium Hold/Semi-Matte Styling Cream

• Forms clean, no-fuss looks

• Natural finish won’t look over-styled

• Subtle texture works well on any hair type


Barber’s Classic™

Moderate Hold/High Shine Pomade

• Works through hair quickly with comb or fingers

• Great for classic styles and slicked-back looks

• Tames curls and waves with smooth control


Steady Grip™

Firm Hold/Natural Shine Gel

• Shapes any style with lasting hold

• Alcohol-free formula fights flaking and drying

• Makes hair look and feel thicker



Maximum Hold Spiking Glue

• A must-have for spiked and extreme looks

• Powerhouse control lasts as long as you want it

• Distributes easily and won’t flake out


Construction Paste™

Elastic Hold Mesh Styler

• Flexible, webby texture forms and separates

• Great for messy, undone styles

• Crunch-free finish with no flaking

 MITCH is available in Paul Mitchell Schools and salons starting September 2011.

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