John Paul DeJoria on 20/20 Tonight!

In these troubled times, Barbara Walters shares advice for viewers worth listening to from four self-made, out-of-the-box creators and thinkers who made it big the old fashioned way – by creating products that people want. They didn’t make money by shuffling other people’s money around, which has been the focus of the Occupy Wall Street movement. They are four unique and surprisingly different billionaires who tell their stories of how they made it and now how they give back. They impart their wisdom and tips that can put viewers on the road to huge success, too:

  • John Paul DeJoria, a once homeless visionary who built two iconic companies Paul Mitchell hair care and Patron Spirits tequila
  • Lynn Tilton, who specializes in buying companies and breathing new life into them
  • Guy Laliberte, creator of Cirque du Soleil
  • Tony Hsieh, CEOof billion dollar business Zappos.

Laliberte, who went from street performer to billionaire circus ring leader, also gives “20/20″ a first look at his new Michael Jackson extravaganza.

“Billionaire Secrets: What They Know That Can Change Your Life” airs on “20/20″ on FRIDAY, OCTOBER 28 (10:00-11:00 p.m., ET) on the ABC Television Network.

David Sloan is executive producer.

Meet Mitch – Launch Party!!!

Mitch Launch party at Paul Mitchell the School Atlanta – September 6th from 9:30 to 11:00!


Casselberry, Florida- August 30, 2011– Style isn’t born. It’s groomed. And every guy needs a wingman to make him look good. Meet MITCH™, the new men’s professional hair care line from Paul Mitchell®, offering a fresh, fail-proof collection of seven products that can handle any style situation. Created just for men, MITCH is modern manpower that makes great grooming easy.

“For over two decades, Paul Mitchell has remained the #1 salon brand purchased by men,” says John Paul DeJoria, Co-founder and CEO of John Paul Mitchell Systems®. “With the changing styles and needs of today’s young male, we saw an opportunity to take men’s grooming to the next level.”

According to Marketwire, “89% of men say good grooming is essential to success in the business world.” With male consumers spending $61.3 billion on grooming annually, Paul Mitchell created this men’s line to offer them a totally fresh and modern product option, versus just offering another “for men” line. MITCH is all about what men require now─high-performance, highly concentrated products.

“MITCH delivers a straight-forward, simple and easy to use solution for both the professional stylist and male consumers,” says men’s celebrity stylist Diana Schmidtke, whose client list includes Ashton Kutcher, John Hamm, George Clooney and Taylor Lautner.

MITCH Collection:

Double Hitter™

Sulfate Free 2-in-1 Shampoo & Conditioner

• Washes and conditions in one step

• Hearty lather rinses clean with a fresh scent

• Leaves hair full and healthy-looking



Strong Hold/Matte Finish Texturizer

• Pliable putty styler with powerful hold

• Gritty, modern texture and a matte finish

• Bulks up fine or thin hair


Clean Cut™

Medium Hold/Semi-Matte Styling Cream

• Forms clean, no-fuss looks

• Natural finish won’t look over-styled

• Subtle texture works well on any hair type


Barber’s Classic™

Moderate Hold/High Shine Pomade

• Works through hair quickly with comb or fingers

• Great for classic styles and slicked-back looks

• Tames curls and waves with smooth control


Steady Grip™

Firm Hold/Natural Shine Gel

• Shapes any style with lasting hold

• Alcohol-free formula fights flaking and drying

• Makes hair look and feel thicker



Maximum Hold Spiking Glue

• A must-have for spiked and extreme looks

• Powerhouse control lasts as long as you want it

• Distributes easily and won’t flake out


Construction Paste™

Elastic Hold Mesh Styler

• Flexible, webby texture forms and separates

• Great for messy, undone styles

• Crunch-free finish with no flaking

 MITCH is available in Paul Mitchell Schools and salons starting September 2011.

It’s a Wrap!

The fun-raising season has come to a close! From February to April Paul Mitchell the School Atlanta worked really hard in raising money for the fabulous charities that make up the Magic of Memories! Through cook outs, bake sales, the Carnival, Ladies Night, and of course, the fashion show we were able to raise $14,500!
In order to turn our money in our Director, Emily Allen, and our owners, Rob Brinson and Scott Cole, went out to California for the bi-annual owners Summit. It was here that they submitted our hard work, and participated in the Magic of Memories dinner where the top 20 schools were announced. They, along with Wendy, one of our Learning Leaders, and Sandra Espinoza, the Director of the Phoenix school, got to meet the celebrities for who’s charities we raised money.

Rob, Emily, Wendy, Dolly Parton, Sandra Espinoza, & Scott Cole.

Emily, Rob, Betty White, Sandra, and Wendy.

Wynn Claybaugh, Emily, Sandra, John Paul, Rob, Wendy, and Scott

Come Shimmer with the Ladies of Paul Mitchell!

Come out on Thursday, April 14 to the W Hotel Downtown to help us, the ladies of Paul Mitchell the School Atlanta, raise money and have a night out! Tickets are $5 at the door, and there is going to be a silent auction, and a bachelor auction! So come prepared to party and have a ladies night out!

Come out for the Carnival!

Come join us on Saturday, April 16, from 10 am to 3 pm for a day of fun! To help raise money for our seven awesome charities Paul Mitchell the School Atlanta is putting on a Carnival! There is going to be a dunk tank where the top three staff members who have had the most money raised will be getting wet! Other activities include face painting, a bounce house, car wash, and a photo booth! There is also going to be a DJ spinning all day long! And of course food! Including a cupcake walk! So come out and support our Carnival for a Cause!

Charity Fashion Show

Join Paul Mitchell the School Atlanta and Live Sound Promotions, at Opera, on April 23rd for the Second Annual Charity Fashion Show. Fashion Pop is a fusion of fashion and music as models showcase new spring lines for Atlanta’s hottest designers and boutiques for a great cause! 100% of the money raised goes to 7 charities, including: the Leeza Gibbons Memory Foundation, Dolly Parton’s Imagination Library, Andrew Gomez Dream Foundation, Food 4 Africa, Morris Animal Foundation, Cancer Schmancer, and the Children’s Miracle Network.
There will be performances by Gail Scott, NEON, Carly Krantz, and Lewis Cooper. Hosted by Sergio Valentin.
Doors open at 7 pm. Tickets are $20 for general admission, and$50 for VIP, which includes box seats, complimentary champagne & hor d’oeuvres compliments of the Dolce Group.
You can purchase tickets by going to:

Special Guest

On Friday we had a celebrity in our presence! Tabatha Coffey from Tabatha’s Salon Take Over! Tabatha was in town to do a book signing on her book, It’s Not Really About the Hair, and as a celebrity stylist for the St. Baldrick’s head shaving charity event.
How did she wind up at Paul Mitchell the School Atlanta? Well, she was being interviewed by a reporter from the AJC, and he wanted to do the interview in a salon setting. When he asked if she knew where she’d like to go she remembered that Scott Cole and Linda Yodice had a school in Atlanta. The three of them all know each other from the “show circuit”, and they are all educators; her for Joico, Scott and Linda for Paul Mitchell. Just goes to show it’s all about who you know!
She was so great as she got a tour of the school, and got to meet a bunch of our students! Check out the pictures below! We still can’t believe it!

New Year, New Start

Come to our January 19th Meet & Greet with co-owner, and John Paul Mitchell Systems artist director, Scott Cole!
We start at 6 p.m. so make sure you’re here on time, and come prepared with lots of questions! Just click on the link below for all the details!
See you there!

Holiday Schedule

The Holidays are coming and Paul Mitchell the School Atlanta is open for business!
We are open as usual Tuesday, December 21 through Thursday, December 23. Then we will be closed Friday, December 24 & Saturday December 25.

Then for the first time ever we will be open the week after Christmas for service! We will be taking clients Tuesday, December 28 through Friday, December 31 starting at 8:30 and closing at our normal time of 3:30.
So come on in and see us for a very merry holiday season!

12 Days of Holiday Deals!

Starting Tuesday, December 14 and going through December 31 Paul Mitchell the School Atlanta is offering a different deal every day!

Tuesday 12.14.10 Free haircut with color service
Wednesday 12.15.10 Free smooth iron service with blow dry
Thursday 12.16.10 Free awapuhi or tea tree bar of soap *while supplies last* with color and haircut
Friday 12.17.10 Free PM Shine with any color service
Saturday 12.18.10 Free deep conditioner with any service

Tuesday 12.21.10 Free smooth iron service with a Keratin Treatment
Wednesday 12.22.10 Free hair cut with Keratin Treatment
Thursday 12.23.10 Free gift card when you spend $50

Tuesday 12.28.10 Free Clear PM Shine with any color
Wednesday 12.29.10 Free PM Detangling Comb with any $50 service
Thursday 12.30.10 Free Scalp Treatment with haircut
Friday 12.31.10 Complimentary up style with shampoo

It’s Paul Mitchell the School Atlanta’s gift from us to you! Happy Holidays !